Ideas and Content--

the heart of the writing; the main idea or story line

Organization-------

the internal structure--the form and flow (poetry form, essay form, paragraphing, story form)

Voice---------------

evidence of the writer; style and personality or excitement and sincerity; the author is committed, compelling, and credible

Word Choice-------

vocabulary or terminology; NIFTY NOUNS; VIVID VERBS; simile, metaphor, alliteration, mind movies, powerful descriptions, imagery, sensory images, technical vocabulary

Sentence Fluency--

rhythm, flow, sound; short and long sentences; differeing sentence beginnings

Conventions-------

penmanship, spelling, capitals, paragraphs, punctuation, grammar

Text Presentation--

the overall professional look of the paper